NV8v

Unless you do something about it, your web visitors will be a pointless graph you see every month, sent over by the Digital Marketing or SEO guys with a note that visitors have increased again. The past decade has made it a lot easier for a skilled person to get the data needed into one place in a state whereby we can gain real insights from it. Remember I never said it was easy, just a whole lot easier than it was.

You will struggle in the modern era to get face-to-face with a group of customers and get realistic insights from them, though you should try, but you must always have two viewpoints to compare for the sake of sanity. For example I frequently look at logs of what users did just before interviewing them, or reading their report on the experience and end up bewildered by the disparities. Don’t believe everything you are told, not by customers and not by data either, discretion is your responsibility in 2019.

There are many fine suites of tools out there, some of them free and they will help you gain the insight you need. You can set goals for your users to let them reveal their emotions and reactions while they browse your site and you can then make updates to your personas and improve your insight until you really understand your users and know exactly how to communicate with them and motivate them.
Google Goals and Google events are very powerful tools to help you in your goal, they can be used beyond the website to add further events and all of this data can be viewed alongside data from your CRM or log files and other sources to get the depth of insight you need. Thee are many tools we and others can help you with, the key is getting them in place and using them.

At NV8v we use our own Opensource tool to achieve all the power of the paid Google tools or Hubspot tools and it is free and comes with optional install and configure and optional support packages that are very affordable. This service has not been officially launched yet so call us on 0844 884 2310 of you would like an early peek